The term marketing describesall the actions an organization takes to build a relationship with its customers. We often think of marketing in a private-sector context. In fact, marketing can also be an extremely powerful tool for connecting government agencies to the public they serve. The key is to recognize the fundamental differences between government and business environments and adapt the core principles of marketing to a public service context.
Brand research, planning, and development
Social media marketing
Media buying and placement
Tracking and return on investment analysis